BAWK N' MOO — Corinne Henslee

BAWK N’ MOO

‍ During my time with On the Table, I designed an identity system for a delivery exclusive restaurant concept, building the brand, packaging, and other digital marketing materials including completely reworking existing product photography.

The brief: Create a bold new concept that would attract Gen-Z consumers while exploring the duality behind a burger & chicken sandwich restaurant, delivery exclusive.

BNM_FOOD IMAGES_Beer Cheese Smash.png

BNM_FOOD_ULTIMATE BAWK.png

BNM_FOOD IMAGES_French Fries.png

BNM_FOOD IMAGES_Chicken Chunks 3.png

BNM_FOOD IMAGES_OG Moo.png

BNM_FOOD IMAGES_Korean Fried Bawk.png

BNM_FOOD IMAGES_Chicken Chunks.png

BNM_FOOD IMAGES_Cheese Wedges 2.png

BNM_FOOD IMAGES_DoubleSmash.png

BNM_FOOD IMAGES_Spicy Bawk.png

BNM_FOOD IMAGES_Onion Rings opt 2.png

BNM_FOOD IMAGES_Dirty Soda 2.png

Packaging

For the initial launch of the concept, I created three different sticker designs and branded liners, featuring the logotype and the illustrated brand mascots.